The code is on a physical insert inside the game case. Look for a small leaflet or card. It is usually 25 digits long (Xbox 360) or 12 digits long (PS3).
For modern players, the VIP Pass is largely obsolete if you own the right version of the game. Dirt 3 Vip Pass Code
Purchasing the game new included a inside the box. If you bought the game used, you were forced to pay $9.99 (or 800 Microsoft Points/£7.99) on the PlayStation Store or Xbox Live Marketplace. The code is on a physical insert inside the game case
The is a relic of the "Online Pass" era of gaming, once essential for unlocking the full potential of Codemasters’ 2011 off-road racing masterpiece. Originally designed to curb the second-hand games market, this code is now a frequent point of confusion for modern players looking to revisit the title on older consoles or PC. What is the DiRT 3 VIP Pass? For modern players, the VIP Pass is largely