Studies show that when a celebrity is embroiled in a scandal, the market value of the brands they endorse can decline significantly. For example, the Tiger Woods scandal led to a market value decline of over

: A massive review of 76 core articles that summarizes how the field has evolved since 2011. It covers topics like "scandalized athletes" and "transgression". Celebrity Scandals and Brand Reactions

But what is it about the public downfall of the famous that captivates us so deeply? And how has the landscape of scandal shifted in the age of social media and instant accountability?

Celebrity Scandals, Popular Culture, and the Politics of Cultural Morality

The most significant shift in recent history has been the #MeToo movement. Before 2017, allegations of sexual misconduct were often